Advertising policies

When you publish any ADS on (E-BROKREAGE), you acknowledge and commit of the advertising publishing controls for Real Estate advertisements set by the Real Estate General Authority as follows:

  • The following phrases and terms have the meanings indicated next to them:

  • Real estate advertising:
    visual, written or audio advertising, For the purpose of selling or renting a property by any means, whether in a publication, billboard, electronic platform, etc.
  • Advertisement publication:
    A read, visual or audio publication in newspapers, magazines, radio, television, audio broadcasts, and their like.
  • Billboard:
    A printed or affixed sign, or a fixed or moving physical billboard on lands, buildings, or vehicles, whether it is free-standing or an attached part of the property.
  • Advertiser:
    An applicant for real estate advertising, whether the advertisement is for himself or for others, by any means.
  • Real estate platform:
    (E-BROKREAGE) and other platforms, or the application, website, or electronic account on any social media or their like.
  • Authority:
    The Real Estate General Authority.

  • Without prejudice to the powers of the relevant authorities, the real estate advertisement must adhere to the following:

  • Ensure honesty and sincerity.
  • Stay away from anything that causes confusion or misleading the public.
  • Adherence to the official names, such as cities, neighborhoods, streets, and types of properties, and it is permissible to add known names in addition to the official names.
  • It must contain – at a minimum – the following data:
    1. The text is an advertisement.
    2. Determine its purpose (sale, rent, or other).
    3. The name and capacity of the advertiser (owner, commissioner).
    4. The advertiser’s license number if he is a real estate office, marketer, or holder of a freelance document.
    5. The location of the property must contain – at a minimum – (city – district – plan number, if any).
    6. An effective means of communication with the advertiser.
    7. Disclosure of real estate data – at a minimum – according to the following:
      1. Property area.
      2. Existing disputes regarding it.
      3. A mortgage or restriction that prevents or limits the disposition of real estate.
      4. Rights on the property that are not documented in the property document.
      5. Information that affects the property, whether by reducing its value or influencing the target’s decision to advertise.
  • If the announcement is for a real estate auction, it must include the auction license number, its location, its conditions, the specific date for holding it, its time period, and the deadline for applying for the auction – if any -.​

  • The real estate advertisement on the electronic platform – in addition to the data contained in Clause (Second) – must contain the following data at a minimum:
    1. A description of the property, including its type, age, contents, and any influential description, such as: the width of the street it is located on, the facade of the property, etc.
    2. Boundaries and lengths of the property.
  • The required price for the property.

  • Without prejudice to the powers of the relevant authorities, it is prohibited to include in real estate advertising any of the following:

    1. In violation of Islamic instructions or the regulations and instructions in the Kingdom.
    2. Offending modesty or violating prevailing norms.
    3. Exposure to competitors, private sector facilities, or others.
    4. Expressions or signs that imply discrimination against anyone, regardless of who they are.
    5. Pictures or data that do not relate to the advertised property.
    6. Misleading data or information about the property.
    7. The logo, name, or name of the Authority or any other government entity, except with its prior permission.​

  • It is prohibited to publish fake real estate advertisements. For the purpose of collecting data of recipients or the public, or any other purpose that does not aim to sell or rent the property.​

  • The Authority monitors compliance with the provisions of these controls, and refers the violator to the competent authorities to take legal action against them.​

  • The following are excluded from the application of the provisions of the controls:

  1. Announcement by government agencies.
  2. Announcement of sale or lease on the map.

  • ​The regulations shall be published in the Official Gazette, and shall come into effect after (90) days from the date of their publication.